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11 LonglandsRd
New
Mills
STOCKPORT
Cheshire
SK12
3BL
24th April 1994 |
Dear LOT Polish
Airlines
313 Regent
Street
LONDON
W1R 7PE
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Dear LOT Polish
Airlines
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I have
travelled recently with your airline to Warsaw, and having done so I can't help
but feel that LOT Polish Airlines is a few slices short of a salami in the
'image' department; your otherwise perfectly good airline being badly let down
by the drab livery of your aeroplanes, which does absolutely nothing for
them.
I am in the advertising game so I know that image is
of paramount importance. You will appreciate that I know my business inside out
when I tell you that I was involved in the recent award-winning Boddington's
Beer TV commercials. Another idea of mine is 'Catholic Condoms'. This I feel
will go a long way to solving the moral dilemma of Catholics, who are afraid
they might catch some sexually transmitted disease, but whose faith won't allow
them to use a contraceptive device, and will receive its national TV launch at
the end of July with the slogan - 'Catholic Condoms - the ones with a hole in
them!'
I have some very positive ideas for re-designing the
LOT Polish Airlines aeroplane livery and logo, and as my wife is half Polish I
am prepared to do the job for half price. Now I can't be fairer than that, can
I?
Would you please let me know by return if you find my
proposal of interest?
Yours
faithfully
T Ravenscroft (Mr) |
PS
How about 'What a LOT I got!' as a slogan for starters? |
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