April 21, 1997

REF 0061055A

Mr T Ravenscroft
23 Hillside View
New Mills
High Peak
SK22 3DF

Dear Mr Ravenscroft

We regret to learn of your recent experience with a packet of Batchelors Delicately Flavoured Rice.

We continuously monitor our quality control procedures to ensure that we achieve consistently high levels of product quality and the most meticulous care is taken to enable you to enjoy our products in perfect condition. It is therefore particularly disappointing to us that in this instance our product failed to give you complete satisfaction.

We would stress that this product, is of course, intended as an accompaniment to a meal. Before any new products are launched by us on a national scale, they are first test marketed in one or two areas for a long period of time. In this way we are able to collect all kinds of consumer reaction to the product, the type and design of packaging and, of course, quantities, texture and taste.

We sincerely regret that despite the precautions undertaken that you have had cause to bring this matter to our attention. We wish to express our sincere apologies for the inconvenience caused from this purchase and hope that you will accept the reimbursement enclosed as a goodwill gesture from our part. We trust that you will find all future purchases to your satisfaction.

Yours sincerely

Enclosure(s)
4 x Batchelors 5Op Voucher