Mr Ravenscoft
23 Hillside View
New Mills
High Peak
SK22 3DF

Ref: Gj201/JJ
14 April 2000

Dear Mr Ravenscroft

Firstly, may I apologise for the delay in responding to your original letter, and secondly can I congratulate you on your recent good fortune. I must add that in my time at Pork Farms I have received some very unusual requests, but this is far and away the most unusual to date.

I am very pleased that both you and your friends are fans of our Pies, so much so that you would name your proud possession after them. However, (and here is the boring legal bit), we cannot allow any use of the Pork Farms brand name outside of our corporate control. We would need to enter a licensing agreement that would need every aspect of your hobby being agreed to and signed off by our lawyers. I think you will agree that this would be a mutually tiring affair, particularly as the object of this exercise is fun. The more generic title of Pork Pie would, of course, be entirely down to yourselves.

I apologise for this slightly bureaucratic response, but we do need to ensure that the brand name is managed correctly. I will, however, look out for Pork Pie running in the 2.30 at Kempton and, despite your reservations about the horse's talents, have a small flutter.

Please find enclosed some vouchers that will hopefully please you all (even your equine friend)!!