The buying of Frogley Town by Joe Price meant different things to different people.

To Stanley Sutton it meant everything; for the Town was his world, his whole life. In the past he had thought often about them, but since Joe Price had informed him of his intentions to buy his beloved club he had thought of nothing else. And what thoughts! They could win the league this year. And the following year they could gain promotion to Division Two. Then the year after, Division One. Then once they were in Division One it was only one step away from the Premiership itself!
    And that was where they were headed, no doubt about it, Mr Price had said so, and if Mr Price said something was going to happen it happened.
    Stanley had seen evidence of the will power of his employer too many times during his years at Price's Pies to doubt the resolve of Joe Price. Perhaps the most memorable example was in 1963 when two weeks of torrential rain had caused the River Frog to break its banks and flood Price's Pies factory to a depth of six feet. Most independent observers held the opinion that it would be the end of Joe Price, and not without good reason, as the resultant damage to the buildings, the pie-making machines, and especially the ovens, had been of monumental proportions. Not a bit of it! When the last of the flood water had been pumped out of the cellars Price mortgaged his home, Pie Towers, mortgaged his cottage in the Lake District, mortgaged the three rows of terraced houses that he owned and rented out to his workers, sold his Rolls Royce, then rolled up his sleeves and proceeded to coax, beg, cajole, bully, threaten with violence, and do whatever else was necessary to encourage engineers into mending the machinery, builders into repairing the fabric of the buildings, and his staff into mopping up operations and drying out the ovens. The factory was back in full production three weeks later and two years on Price had repaid the mortgages on his properties in full and was riding around in the latest Rolls-Royce.